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SEO & Digital Marketing

How Search Engines Work

Keyword Research & Content

  • keyword research semantic core - Wordstat operators, collection process, SERP-based clustering, frequency types, AI-assisted workflows
  • text optimization - Document zones, Title/H1/Description rules, TF-IDF/BM25, text analyzer, traffic vs positional optimization
  • niche content audit - Competitor content analysis, page types, content blocks by site type, technical briefs

Site Architecture

  • site structure urls - URL construction, click depth vs URL depth, structure templates by site type, nesting rules
  • internal linking - Linking types, SILO structure, pagination handling, anchor rules, PageRank propagation

Technical SEO

Ranking Factors

  • link building strategy - Link types, anchor composition, strategy by site age, search engine differences, light vs heavy links
  • link quality assessment - Donor evaluation, outreach, PBN, drop domains, link audit, exchange platforms

Penalties & Recovery

  • filters and penalties - Baden-Baden, Minusinsk, Penguin, Panda, YMYL filter, diagnostics and recovery procedures

Strategy & Business

  • seo strategy by site type - E-commerce, service, informational, aggregator strategies, traffic forecasting, commercial proposals
  • regional seo - Multi-region promotion, subdomains vs subdirectories, geo-targeting, Yandex/Google differences
  • seo client management - Pricing models, work scope, communication, contracts, career development

Tools & Analytics

  • seo tools workflow - Screaming Frog, Ahrefs, WordPress/Tilda setup, browser extensions, AI integration
  • seo analytics reporting - KPIs, monthly reporting, meta-scanner, traffic drop diagnosis, position tracking

Additional References

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