Meta¶

Development line: organization:meta · thread meta-ai
Last event: 2023-09-28 · 1 dated since 2023-09-28 · Researched: 2026-09-04 · confidence: medium

What it is¶

Meta embeds Meta AI across WhatsApp, Instagram, Facebook, and Messenger to compete directly with ChatGPT.

• Meta AI: text, voice, image, and file assistance.
• Muse Image: image generation and editing where rolled out.
• Movie Gen and StreamDiT: media-generation research models rather than user endpoints.

Development line¶

• 2023-09-28 — Meta announced an AI assistant and AI characters across consumer apps. On 2023-09-28, Meta added an AI assistant and character bots to WhatsApp and Instagram. This step put generative AI into its consumer messaging surfaces.

What changed¶

Meta moved from a US beta with themed characters to a cross-app assistant running on Muse Spark. Video tools remain unreleased research.

• 2023-09-28 — Meta released Meta AI in US beta for WhatsApp, Messenger, and Instagram, with 28 AI characters and image generation.
• 2023-10-12 — No surviving records confirm whether the avatar experiment rolled out separately or still exists today.
• 2024-10-09 — Meta announced Movie Gen research on October 4 for text-to-video, personalised video, editing, and audio, not an ad workflow.
• 2025-07-09 — StreamDiT authors from Meta and UC Berkeley showed a distilled 4B video model at 16 FPS and 512p on one H100. Its 30B version was not real-time on one H100.
• 2026-04-08 — Meta announced that Muse Spark powers Meta AI in the app and on meta.ai, with broader rollout staged over time.
• 2026-06-19 — A report described disruption in Meta's Applied AI unit, covering internal team changes rather than a product release.
• 2026-07-07 — Muse Image launched inside Meta AI and meta.ai, while Muse Video remained marked as coming soon.

How to use this¶

From 2023-09-28, we evaluate Meta AI inside the messaging and social apps rather than as a standalone tool. Test each in-app surface directly.

1. Open Meta AI on meta.ai, in the Meta AI app, or in a chat on WhatsApp, Instagram, Facebook, or Messenger. — https://ai.meta.com/meta-ai/assistant/
2. Send one bounded task with necessary context and format, then refine the answer with follow-up prompts. — https://ai.meta.com/learn/ai-basics/how-to-use-meta-ai/
3. Provide reference images and iterate with Muse Image where available, checking your local app or web interface. — https://ai.meta.com/blog/introducing-muse-image-muse-video-msl/
4. Use Incognito Chat for sensitive queries only when visible in WhatsApp or the app, since rollout is staged. — https://about.fb.com/news/2026/05/incognito-chat-whatsapp-meta-ai/
5. Pick an alternative production video tool until Meta ships Muse Video, which remains marked as coming soon. — https://ai.meta.com/blog/introducing-muse-image-muse-video-msl/

Best practices¶

• State audience, goal, format, and limits clearly, keeping one goal per prompt. — https://ai.meta.com/learn/ai-basics/how-to-use-meta-ai/
• Treat every response as a draft and verify facts, dates, and numbers before publishing. — https://ai.meta.com/learn/ai-for-business/how-to-create-an-article-with-ai/
• Rate answers and send targeted follow-up prompts to fix tone or mistakes instead of restarting the chat. — https://ai.meta.com/learn/ai-basics/how-to-use-meta-ai/
• Build workflows only on released Meta AI and Muse Image features. Do not plan delivery around Movie Gen, StreamDiT, or unreleased Muse Video. — https://ai.meta.com/blog/introducing-muse-image-muse-video-msl/

Superseded by this¶

• The 2023-09-28 US beta and the @MetaAI /imagine command are obsolete. Use the web, mobile app, or in-app chats.
• The 2023-09-28 character profiles are no longer the focus. Current documentation centers the general Meta AI assistant and Muse Spark.
• The 2024-10-04 Movie Gen preview cannot support delivery plans. Muse Image is live, but Muse Video remains previewed and coming soon.

Still unknown¶

• We could not retrieve the 2023-10-12 post, so avatar experiments cannot support product claims.
• No source URL survived for the 2024-10-09 video ad note. Movie Gen research does not verify that original item.
• These records combine consumer chat, research models, and team reporting rather than one unified product.
• Regional and tier availability remains unconfirmed globally. Check feature access directly in the app.
• We have no independent confirmation for the June 2026 Applied AI unit claims beyond the secondary report in The Next Web.

Sources¶

Agent brief¶

• Subject: organization:meta, thread meta-ai, 1 dated events 2023-09-28 → 2023-09-28.
• Practical note: From 2023-09-28, test Meta AI as an in-app feature across Meta's social products rather than as a standalone assistant.
• Confidence: medium. Dated supersedes above govern what is obsolete.